FAQs
Need a question answering? Find some answers to some general questions here.
Do athletes need an agent?
Athletes don’t need sports agents, but for many, having one is highly beneficial. A sports agent's role typically includes negotiating contracts, securing endorsement deals, managing financial matters, and handling public relations.
Are there advantages of having an agent?
Having a sports agent can offer athletes several key advantages, especially as their careers advance and their business dealings become more complex. These including expert negotiations, brand management experiences, contractual and legal knowledge and much more...
How do I choose which agent?
The right agent will not only help with negotiating contracts and securing endorsements but will also play a big role in shaping the athlete’s brand and guiding them through the complexities of their career. Things to look for include experiences, both in sport and in business, integrity and knowledge of sport with future career planning.
What do agents look for in an athlete?
Sports agents are constantly on the lookout for athletes who not only have raw talent but also the potential to succeed both on and off the field (or court, track, etc.). Things that are looked at include talent and skill, personal brand, work ethic, commitment and character/integrity. An agent is more likely to work with an athlete who is respectful and willing to work with the agent.
Are agents trustworthy?
Like any profession, sports agents are both highly ethical, trustworthy agents and those who may engage in questionable practices. Generally, they are expected to operate within legal and ethical boundaries, and therefore honesty and transparency is not only looked for, but is also desired.
